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  • Address by leaders

    • To be the most trustworthy retail brand
      What is CR Vanguard?
      Looking back to the six-decade history, China Resources began to develop the retail industry since it invested in Chinese Merchandise in 1958 and created Chinese Arts & Crafts in Hong Kong in 1959. CR Supermarket emerged in Hong Kong in 1984, and it started using the new logo CR Vanguard in 2003 and restructured the retail business of China Resources in 2009. From a single type of business to increasingly abundant multi-type operations, CR Vanguard has already grown to be a retail group managing diversified retail businesses from a single chain supermarket.
      After a dozen years of trials and hardships, CR Vanguard has obtained a richer and more mature brand connotation.
      For consumers, CR Vanguard is a new lifestyle, which is dedicated to improving the life quality of consumers, creating all-round rich experience based on the sustainable optimization and innovative development, providing high-quality, value-added and safe commodities and services, and bringing about warmth, abundance, health and better lifestyles to consumers.
      For employees, CR Vanguard is a large group and family, which attempts to become a retail enterprise that can maximize the value of employees, featuring the unity and respect, easiness and vigor of a large family, as well as the strictness of an organization and combating force of a group.
      For partners, CR Vanguard is an organizer of resources, which would promote the effective organization of overall resources and establish a “win-win” strategic partnership through the construction of an excellent terminal platform.
      For shareholders, CR Vanguard is a brave pioneer of the retail market and a practitioner of retail strategies, realizing the retail dream of China Resources through the stable returns gained by the quality growth.
      For the society, CR Vanguard must be a brand and trust, since it sticks to undertake the social and environmental responsibilities, and become an excellent social enterprise citizen. 
      Currently, CR Vanguard has already had a dozen brands, and many of its brands, including CR Vanguard, Suguo, Ole', etc. have already been through the market test for years in their own segmented fields, and become familiar and favorite brands among consumers. Besides, innovative brands like Voi_la! and fun2 become members in the large family of CR Vanguard retail, bringing supervises and more experience to the market.
      Looking into the future of CR Vanguard, it will adhere to its good vision of being an excellent retail enterprise and one of the most trustworthy retail brands.

  • 范冰冰现身饭局举杯豪饮范冰冰饭局 2019-06-07
  • 全国自由搏击锦标赛落下帷幕 2019-06-07
  • 把过去私有制基础上的“阶级分析”生搬硬套到现代公有制和私有制并存的无阶级社会,是张冠李戴、睁着眼睛说瞎话。 2019-06-01
  • 社会主义是一个真正的民主国家,这里的人民当家做主, 2019-06-01
  • 长城新媒体集团基本情况简介 2019-05-29
  • 那些吃不惯汉堡牛排的中国留学生们,是怎么在美国活下来的? 2019-05-21
  • 端午节过后福利多高铁票打折 高温津贴提高! 2019-05-17
  • 世相【镜头中的陕西人】 2019-05-17
  • 萌犬·奇兵·战友|默契是如何练成的? 2019-05-17
  • “嫦娥”飞向月球背面,将会揭开哪些秘密? 2019-05-13
  • 视频--新疆频道--人民网 2019-05-13
  • 新媒观察:自媒体应跳出流量陷阱 2019-04-29
  • “沙雕世界杯”作品亮相舟山 2019-04-29
  • 零门槛转专业还需更多指导 2019-04-25
  • 当端午假期遇上世界杯 体验式项目人气暴涨 2019-04-25